Personal Capital logo mark design inspiration comes from the core brand essence.
 The mark consists of the letters “PC” in a stylized format with the characters arranged in an overlapping orientation, and with part of the round portion of the “P” divided into two unequal segments.
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PC Logo Redesign_FEB2018_Page_13.png
Personal Capital Brand guidelines_ƒinal.JUN2018_Page_29.jpg
PC Logo Redesign_FEB2018_Page_14.png
Personal Capital Brand guidelines_ƒinal.JUN2018_Page_31.jpg
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