Designed, launched, and iterated upon several sets of updates to the Personal Capital product and website, increasing top-of-funnel user acquisition by 32% in six months.
Designed and launched the new Personal Capital app mark for our new brand. Led the implementation of PC app mark across all channels. The Personal Capital app is currently used by over 2 million clients worldwide and was registered for trademark protection Jan 2019.
Personal Capital logo mark design inspiration comes from the core brand essence.
The mark consists of the letters “PC” in a stylized format with the characters arranged in an overlapping orientation, and with part of the round portion of the “P” divided into two unequal segments.
Lead the rebranding exploration and implementation of the new RS Investments visual brand identity, from conceptual development to overseeing print production and maintaining brand standards.
Created and implemented the new look and feel for all investment thought leadership publications.
Worked with project management, editors and the production team to produce creative work based on the new visual identity.
